Jessica London – Shop from print catalog instantly via mobile app
Jessica London, a plus size women’s fashion brand in the portfolio of Redcats USA’s OneStopPlus Group, features image recognition technology powered by LTU technologies on its iPhone app. This new enhancement allows customers to snap a photo of any product in the Jessica London Catalog and instantly shop the outfit/item.
“Image recognition technology is an innovation that significantly improves the customer’s shopping experience. From a technology standpoint, utilizing catalog image search is easy – the customer simply takes a picture of an item in the Jessica London Catalog and is taken to the product page where she can shop that item.
The idea behind creating this image recognition technology was to leverage mobile as a companion to enhance the customer’s catalog shopping experience. Now, customers can browse the Jessica London Catalog on their sofa at home, take a snapshot of a dress they like and buy it directly from their mobile phone!”
John Mallon, Senior Vice President/General Brand Manager for Jessica London