Publisher:
L'Atelier BNP Paribas - Paris
Publication date:
09/26/2011
Mobile shopping based on a printed catalogue
With the help of pixlinQ you can snap a photo of an outfit in a catalogue or advertisement with your phone, which will then track down the clothes of your choice on the company website and enable you to make your purchase online.
Q: How can you make a connection between goods advertised in a catalogue and internet shopping?
A: By using image recognition. LTU Technologies has developed pixlinQ, a module that enables you to integrate image recognition functions into any mobile application. So when you take a photo, the software identifies shapes and shades of colour and then, by tapping into a specific database, helps you to find the article you want in a brand catalogue. There are numerous possibilities. All you have to do is take a photo of a page - in the La Redoute printed catalogue for instance - using a dedicated app running with pixlinQ, and you’ll be automatically directed to the item you’re interested in on the vendor’s website and so able to place your order directly online.
An advance in the approach to online shopping…