Recent press releases

We are happy to announce that LTU technologies has been selected to be part of the eTourism Augmented Reality project - a winner of the French investment Program of the Future. Other partners in this initiative include i-Marginal, CEA-List, DiotaSoft, XediX, partners search, i-Matériel.Lab (LivingLab), the Institute for Research and Innovation (IRI ), EPITA and institutional partners, AtoutFrance, the Centre Pompidou, the French Cinematheque, Issy Media, Villa Arson.

The “eTourism Augmented Reality” initiative aims to develop smart augmented reality experiences targeted at the tourism and cultural heritage markets. The goal is to develop programs optimized for smartphones and tablets that provide access to rich digital content and experiences that are as close to reality as possible by use of navigation avatars, intelligent 3D object recognition, picture fine contextualized data and many more.

When Alex Winter co-founded LTU technologies (www.ltutech.com) in 1999, the intent was to bring image recognition to the mainstream. At that time, he may as well have been talking about mainstreaming rocket science. The technology was new and the market and its opportunities -- newer and fewer. Despite the challenges, the company relentlessly educated the market and soon customers began to recognize the value of image recognition in applications for eCommerce, law enforcement and copyright protection. Now, a cultural shift toward mobile everything has led to the opportunities that the LTU founders envisioned 12 years ago.

Collectrium and Shopgate: two new diverse pixlinQ customers

SAN FRANCISCO/PARIS April 11, 2011 – LTU technologies today announced the availability of pixlinQ (www.pixlinQ.com). pixlinQ mobile visual search enables advertisers to easily link printed ad material to digital content using a mobile device without having to add QR or 2D codes. Mobile visual search has proven an excellent alternative to codes e.g. for brands that do not wish to dilute the aesthetics of their visual brand message or outdoor advertising where it may be challenging to get close enough to the ad to scan a code.

From a simple snapshot of an ad, catalog, poster, in-store display, or product packaging, brands can automatically deliver targeted content such as product information, mCommerce options, coupons, videos and more to users on their mobile devices. pixlinQ allows marketers to activate printed materials in seconds and track the ROI and effectiveness of campaigns with detailed analytics of usage, location and much more.

New York, NY (March 1, 2011) ‐‐PixWays Inc, today announced the launch of the 
PixTrakk service in the United States. The PixTrakk service was launched in 2009 in 
France and after just a year about half of the French photo agencies have joined the 
service.  

LTU technologies and NEWBASE GmbH, Germany, have started a project to integrate their flagship products, the LTU engine and NEWBASE PressProduction, to add ad-monitoring capabilities to the NEWBASE PressProduction software by using the LTU engine for image recognition.

LTU technologies' flagship product, LTU engine, is used by media intelligence and ad tracking companies to automate, streamline and speed up the process of visually identifying print and online advertisement placements.

NEWBASE PressProduction is used by leading clipping services and media observers around the world to provide their clients with precise media information. Every single day, millions of clippings from print, epaper and Internet are produced with reliable NEWBASE technology, processed and distributed.

NEW YORK/PARIS/BARCELONA Feb. 14, 2011 – Bringing mobile marketing to a new level, LTU technologies today announced pixlinQ, the mobile visual search feature for any mobile application or campaign.

Powered by LTU’s proven image recognition technology, pixlinQ helps organizations link real-world, printed material to digital content using a mobile device. With pixlinQ, there is no need to include a QR or barcode for recognition - just snap a photo of the original print ad, catalog, poster or product packaging. pixlinQ sends related information to users on their mobile devices - delivering a more compelling mobile experience.

As something new, pixlinQ includes an extremely easy mobile app-builder, a content and analytics platform, visual search database API, Android and iPhone SDKs and a mobile email solution.

pixlinQ will be featured at the 2011 Mobile World Congress in Barcelona, Spain Feb 14-17 with demos on Feb 16 and 17 - Hall: 2.0, Stand 2E47.

No app yet? No problem!

Paris, November 18, 2010 ---The ceremony for the inaugural 2010 Mobile Marketing Awards organized by the Mobile Marketing Association France and the French publication, Strategies, was held during the first edition of Buzzness Mobile, an exhibition focused purely on Mobile Marketing in France.

LTU technologies (www.LTUtech.com), a pioneer in image recognition software, and La Redoute, the number one fashion and decor print catalog in France, announced the release of the updated La Redoute iPhone application featuring ‘Pix&Find.’ The new feature allows shoppers to snap a photo of any La Redoute catalog page item to instantly get more details and add it to their shopping cart from the iPhone.

The new ‘Pix&Find’ feature is the first and only one of its kind that merges the offline catalog shopping and the online shopping experience using image recognition software from LTU technologies. With the La Redoute application, users take a photo of an item in the printed catalog. The photo is then analyzed by LTU technologies’ image recognition technology and matched against La Redoute’s merchandise. When there is a match, users will instantly get details about colors and sizes available and can purchase the item directly from the phone.

NEW YORK, Oct. 6, 2010 – LTU technologies today announced the release of LTU pixmail, a new visual search solution that allows companies to quickly launch fun and interactive mobile marketing campaigns based on sending pictures by email. The solution, powered by LTU’s advanced image recognition technology, does not require users to download a mobile application and can be used on any mobile device capable of sending and receiving emails. The first LTU program of its kind took place this summer at the Dylan’s Candy Bar flagship store in New York.

The solution is very simple - products, packaging, posters or other print collateral is ‘indexed’ and added to system. Users email a photo of an object or printed material to an address specific to the campaign. If the photo is recognized as part of the campaign, the associated content (product details, video link, coupons, scavenger hunt clue…) is sent by return email to the user, enabling brands to instantly deliver relevant digital content to a highly targeted audience.

LTU technologies, a pioneer of image recognition and search technologies, today announced the release of its LTU engine 4.0 and enhanced LTU engine/ON demand platform featuring next generation image matching algorithm and new functionalities tailored specifically to media intelligence and mobile solutions. The new features include: detection of very fine differences between two images (‘fine comparison’) and significantly expanded capacity for searchable images. The new image matching algorithm offers improved robustness against glare, noise, cropping, image compression, artifacts, and outperforms any image matching technologies seen on the market thus far.