Challenge:

With today’s increased and varied distribution channels, media companies, photographers, and photo agencies are confronted more than ever with the problem of tracking the utilization of their images. 

Solution:

The PixTrakk solution monitors photos published in the printed press and on websites (all monitored by TNS).  LTU technologies’ image recognition tools match these with the image databases of photo agencies.  The details of where photos are published is immediately available via the web interface of the PixTrakk solution.   Photos are matched irrespective of transformations such as cropping, rotation, and distortion and are matched even when part of a photo collage.

Benefits for photo agencies:

• automatic and optimal identification of published photos
• decrease time spent on invoicing
• increase revenues
• frees up time to concentrate on image sales

Benefits for publications:

• decrease time spent on usage monitoring
• reduce human errors in attributing remuneration
• simplify administrative tasks
• increase time for photo searches and creative tasks

Pictures worth a thousand words -  some examples: