La Redoute lets consumers snap and buy items directly from print catalog

11.22.2010 – Mobile Commerce Daily

French fashion and decor print catalog La Redoute is rolling out an iPhone application that will let shoppers snap a photo of an item and buy it directly from their mobile device.

The company partnered with LTU technologies to use the company’s image recognition software. The Pix&Find application lets users view a description of an item from the catalog and then add it to their shopping bag.

We implemented the solution to create a bridge between the different channels – the mobile phone and the catalogue, said Emilie Dedes, ecommerce and mcommerce project manager at La Redoute, Paris. The first La Redoute iPhone application, which came out in March 2010, made it possible to order products using catalog reference codes, she said. Entering reference codes or, in general, any kind of text entry, proved to be rather tedious on a telephone. The objective was to find a playful, rapid, and innovative way to order from the catalogue – or from any printed media eliminating textual entry.

LTU technologies delivers image recognition software and solutions to retailers and marketers that help them gain customer information.

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