Dylan’s Candy Bar uses mobile scavenger hunt to bolster CRM
7.7.2010 – Mobile Commerce Daily
Dylan’s Candy Bar is engaging its customers with an in-store scavenger hunt called “Capture That Candy” that uses mobile image recognition technology to index email addresses and award mobile coupons.
Clues posted in Dylan’s Candy Bar retail locations prompt consumers to locate specific items within the store, take pictures of them with their mobile devices and email the pictures to a specified address for the chance to win mobile coupons. Dylan’s is using mobile developer LTU Technologies’ image recognition systems to detect whether the participants have located the correct items and to log their email addresses.