Jessica London® Enhances App with Image Recognition

12.08.2011 – Press Release

Jessica London®, a plus size women’s fashion brand in the portfolio of Redcats USA’s OneStopPlus Group, announced today that it is the first US apparel brand to feature image recognition technology on its iPhone app. This new enhancement allows customers to snap a photo of any product in the Jessica London® Catalog and instantly shop the outfit/item. Even better, the app is FREE and available for download by simply searching for Jessica London® in the App Store!

Image recognition technology is an innovation that significantly improves the customer’s shopping experience. From a technology standpoint, utilizing catalog image search is easy – the customer simply takes a picture of an item in the Jessica London® Catalog and is taken to the product page where she can shop that item. It is instant!

“The idea behind creating this image recognition technology was to leverage mobile as a companion to enhance the customer’s catalog shopping experience, said John Mallon, Senior Vice President/General Brand Manager for Jessica London®. Now, customers can browse the Jessica London® Catalog on their sofa at home, take a snapshot of a dress they like and buy it directly from their mobile phone! Women on the go will love the ease and convenience of this new feature because it allows them the flexibility to shop anywhere 24/7.

Since 1997, Jessica London® has brought quality career, casual and special occasion fashion, plus classic, easy-to-wear separates, comfortable lingerie and shoes to women sizes 12 to 32, including petites and talls. Customers can also visit and order from Jessica London®’s 2011 Fall Collection, shop on the go via Jessica London®’s mobile site (, or download the iPad app and find that perfect outfit! Plus, fashionistas and fans can stay up-to-date with the latest Jessica London® styles and trends via the brand’s official blog, Facebook and Twitter pages, as well as®’s online web magazine created to share fashion tips, hot trends and new must-have products.