LTU, PixPalace and TNS Media Intelligence monitor print and online photo publication via PixTrakk
6.1.2009 – Press Release
LTU technologies, PixPalace and TNS media intelligence partner to offer PixTrakk, the service for tracking photo publication in the printed press and on the web.Â The service thus contributes to the respect of copyright and intellectual property in the photo industry.
In the current context of the growing number of distribution media, photographers and photo agencies are confronted more than ever with the problem of tracking the utilization of their content.Â For agencies, at stake is identifying systematically the photos which have been downloaded and then used (whether declared or not), allowing agencies to save time in invoicing and in payment of remuneration to photographers.
TNS media intelligence, by its provision of digitized versions of printed publications and images captured on the web, LTU, thanks to its image recognition technology, and PixPalace, by the very nature of its service offer to agencies, have decided to combine their respective specialties in order to furnish to the photo industry this complete and innovative tracking of printed and web publications.
The service will provide the surveillance of almost 2500 publications.Â Â As the activity of the press is shifting more and more toward the web, the service will also propose a monitoring of nearly 500 websites.Â Â
Media clients may also use the service in order to optimize the production of photo publication statements and declarations.
The service will be in private beta this summer and offered commercially by PixPalace starting in September 2009.
For more information, come see us at CEPIC 2009 in Dresden:
-Â Â Â Table 31 meet the PixPalace team.Â Â
-Â Â Â Table 113 meet the LTU technologies team.Â
Founded in June 2004, PixPalace has established itself as the reference photo portal for press and publishing professionals, and is expanding its offer to the communications sector.Â The service provides a great diversity and significant gains in productivity for editors.Â Â
PixPalace consolidates the daily production of 90 French photo agencies (800 photo buyers, 200 customers, 5 million photos, 15 000 new photos daily).Â PixPalace is now present in the United States (New York).Â Â Â
About de TNS media intelligence
Established in 25 countries, TNS media intelligence explores all the media – print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights and analyses. Its services include advertising expenditure monitoring, advertising creation monitoring, news monitoring, sports sponsorship evaluation, etc.Â
TNS media intelligence tracks 3 million brands and is a partner to 16,000 customers in the world.TNS media intelligence is a company of the Kantar Group.