Visual search drives up conversion rate on Shopoon.fr
3.19.2009 – Internet Retailer
Shopoon, a former unit of Redcats Group founded two years ago, provides images of about 500,000 from 150 retailers. Since deploying visual search from LTU Technologies more than a year ago, Shopoon serves up twice as product images and has increased its visitor-to-purchase conversion rate by 25-35%, says Duquene, who was vice president of web development worldwide for Redcats.