LTU and Gameloft For Brands announce partnership to create new gamified experiences for enterprises using image and object recognition
With the rise of computer vision usage through mobile experiences, brands can effectively implement new creative ways to reach and engage users with physical objects
LTU, one of the most powerful image and object recognition API, and Gameloft For Brands, leader in the development and publication of games, announced a new partnership designed to enhance mobile experiences with image and object recognition.
With the recent global health crisis, enterprises are facing the struggle of global restriction in retail, education and training attendances, and event cancellation, while mobile becomes a critical component in maintaining strong interactions with users.
The mobile: A component to maintain interactions with users
Together LTU and Gameloft For Brands offer significant opportunities to companies willing to create connections between their physical brand assets and digital content featuring the emerging gesture of “scanning” objects around, ultimately resulting in more meaningful and engaging connections with their influential audience.
The partnership combines Gameloft’s expertise in developing mobile campaigns for prestigious brands, with LTU’s powerful image and object recognition API. LTU’s technology being used already in a broad range of applications including e-larning, training, retail sector, cultural sector and public sector, this partnership represents the huge potential that comes from cross-collaboration between two strong expertises and the power of gamification in brands experiences.