The brand monitoring challenges

The need : Optimise sales and reduce monitoring costs

The need for brands to control their products online has increased dramatically with the expansion of e-commerce, with growth in both sales number and customer spending, especially on marketplaces (+27% in sales in 2020 in France, with €16.8 billion spent). The distribution network has become much more complex with a multitude of channels: traditional e-commerce sites, open (Amazon, Fnac) or closed (ManoMano) marketplaces, as well as an explosion in the number of sellers on these sites.

In such a rapidly shifting environment, including in terms of regulations, brands are trying to seize opportunities to increase their turnover while maintaining control over their web distribution network and e-reputation. Indeed, the use of a non-compliant image can quickly translate into lost sales or damage the brand’s reputation and generate disappointment among customers. Therefore, this essential control work is becoming increasingly complex and time-consuming, and can no longer be handled manually.

Watchdog is a SaaS product-monitoring platform designed to meet this emerging need, as it monitors product listings on your distribution partners’ marketplaces and e-commerce websites.

It helps you to:

– Optimise your product sales by controlling your e-merchandising

– Increase the efficiency of resources allocated to online product monitoring

– Check your distributors’ compliance with established commercial agreements

– Reinforce trust with your partners

– Control your commercial communication

– Monitor your competitors’ commercial visibility

Easily automate the tracking of your products on e-commerce sites

Developed by LTU and its partner Webdrone, Watchdog is a platform that automates image-based product monitoring across online sales territories. This solution combines image recognition, crawling and semantic analysis technologies to check product listings compliance on e-commerce websites.

This differentiating solution doesn’t rely on Deep Learning and goes beyond a mere metadata research. It is based on LTU’s expertise in the field of computer vision and Webdrone’s know-how in semantic search and smart crawling by e-drones.