Connected training materials


The group that includes the very popular hairdressing brands like Franck Provost, Jean-Louis David and Saint Algue wants to provide a complete pedagogical tool to its teams that are in training. The group has created multimedia content, but they need a digital bridge to link the printed supports (catalogue, posters, products packaging, etc.) to the complementary online contents.

Key performance indicators

+2,3K unique
Average of 100 flashs/month
+20 nationalities

How we helped

Thanks to the visual recognition of packaging, magazines, posters displayed at the hairdressing salons, and various physical materials, Provalliance offers a mobile solution that facilitates access to information for its employees.

LTU has integrated its visual recognition API into the LearnApp mobile application (available on Android and iOS), more precisely via its SDK (Software Development Kit). It enables the implementation of the scan feature into the app, and thus allows the staff of the Provalliance group to access various additional training contents such as videos, specialized articles, and much more.

The benefits for Provalliance group are to provide a pedagogical tool that accelerates the time needed to acquire a hairstyling “know-how”. It represents a significant saving of time in the onboarding process of new employees, which leads to optimized productivity and a fully competent staff.
Provalliance is also able to continuously improve its training program. Indeed, from the reporting of flashes and clicks, the company identifies behavioral patterns, as well as the most popular contents and those that do not seem to bring added value to its teams