Context:
Le Petit Futé is a French publishing group and a collection of travelling guides that supports travelers within more than 800 destinations accross 189 countries around the world.
After 30 years of experience, Petit Futé seeks to adapt to the new consumption patterns of young tourists looking for “good plans” such as typicals restaurants or local food experiences, surprising and out of the ordinary hotels, local events, outdoor activities, etc., which will enrich the guide’s addresses.
Need:
Their looking for a solution to bridge the gap between paper and digital to match new uses, and also for increasing their guides durability.
Objectives:
- Enhance the tourism and discovery experience
- Build audience loyalty through an innovative service
- Autonomy to update multilingual content in real time
Solution:
- Integration of a mobile visual recognition feature within the Petit Futé Webapp
- Activate our visual recognition on each page of the guide and associate multimedia content (interactive maps, videos, booking links, etc.)
- Identify behavioral patterns thanks to the collected data, to rethink and optimize tourist routes
